2011 MAA WORLDWIDE
GLOBAL ACADEMIC CHALLENGE

The Marketing Agencies Association Worldwide is the only organisation
dedicated to CEO's, Presidents, Managing Directors and Principals of Marketing Services Companies.  It is an extraordinary assembly of the top marketing minds in the world.

For 25 years, MAA Worldwide has been recognising the very Best of the Best Promotion Marketing Campaigns from Asia, Australia & New Zealand, Canada, Europe, the Middle East, North America, South America and the United Kingdom in the MAA GLOBES Recognition Program.

In 2006, in an effort to discover and recognise young Marketing Professionals throughout the World, MAA Worldwide invited Universities and Business Schools with Marketing Classes, to compete in the first MAA Global Tertiary Marketing Challenge and to demonstrate to a global panel of Judges, representing Academia, Clients and Promotion Agencies, how they would address a marketing brief for a fictitious Client.

The Program was a resounding success, immediately attracting entries from 15 Countries with the first Winners of the Challenge coming from Universities & Business Schools in Indonesia, Canada and Malaysia.

This year, MAA Worldwide invites Marketing Classes in Universities and Business Schools throughout the World to take up our Challenge for 2011, 'Open Source Workforce.  'Your Country's immediate Challenge to re-engage & maintain the employment potential of their workforces' '.

Marketing Teams must demonstrate their ability to answer the brief as though they were the Promotion Marketing Agency, briefed by the Client.  Teams may work on the brief at any time to suit their Class Calendar, as long as their Entry is lodged on the MAA Worldwide Global Academic Challenge website by 5pm (local time in each entrant’s Country) on 31 July 2011. 

A global panel of Judges will score all Entries in August.  The highest score will win the Challenge and a member from the Winning Team will be invited to receive the GLOBE at the 2011 MAA Worldwide Fall Conference and GLOBES Award Ceremony in Rio de Janeiro, Brazil in late October.  They will also be provided with an airfare and accommodation.

The GLOBE will be retained by the Winning University or Business School, but every Member of the Winning Marketing Team will receive a GLOBE Certificate.

Silver and Bronze Certificates will be awarded to each Member of each of the Teams with the second and third highest scores.  Orders of Merit Certificates will be awarded to Teams who the Judging Panel feel are worthy of this recognition.  All certificates will be prepared as PDF's and emailed to the Team Leaders.  The PDF's can be colour printed locally.

All winners will be announced on www.maaw.org in late October 2011.

WHO CAN ENTER

Marketing classes in Universities and Business Schools.  Entries can be received from more than one team in any participating University or Business School.

Entrants must enter as Teams, numbering 3 or more students.  Entries are not permitted from individuals.